Ashif is by profession a qualified Chartered Accountant and a qualified Cost & Management Accountant. Currently he is the Managing Director of a management consulting firm and a bookkeeping franchiser for Queensland, Australia. He is also coaching entrepreneurs from across Australia and New Zealand in setting up new businesses including setup, business development, management, and client relationship etc.
In his previous roles, he has worked as Director – Advisory Services with Beaufort Associates (Dubai), Head of Finance and Operations with Prudential Asset Management (Saudi Arabia and Dubai), Manager Specialist Advisory Services and Auditor with Grant Thornton (Pakistan).
He has operationally managed multi billion dollar funds in the Middle East and India. He has been involved in advising several clients including banks, asset management companies, high net worth individuals, telecom service providers, and various government departments in the United Arab Emirates, Saudi Arabia, Kuwait, Singapore, Hong Kong and Pakistan. In social sector, he worked as lead auditor for clients including UNDP, USAID, CIDA and IUCN in the areas of operations and finance. Key sectors which he served includes education, poverty elevation, conservation of natural resources, social marketing, media, and devolution of power by government etc.
He is one of the founding members of The Diabetes centre- Pakistan . He advises TDC on various operational and financial matters.