COVID-19/Diabetes Vulnerability Response Plan

Teleconsultation Service and Delivery of Medicines to Deserving Diabetes Patients at Their Doorstep/Hometown


At the back of Corona virus outbreak and the resultant lockdown in the twin cities, TDC management decided on March 24, 2020, to launch telemedicine services for diabetes patients so that their health and safety are not compromised.


COVID-19/Diabetes Vulnerability Response Plan Partners: International Committee of the Red Cross (ICRC) joined hands with TDC and they initiated COVID-19/Diabetes Vulnerability Response Plan to serve needy diabetes patients in the difficult time. ICRC partially funded the campaign and TDC offered its expertise and human and other resources for providing telemedicine services to the needy patients.


TDC management decided to provide free tele-consultation facility and delivery of medicines to deserving patients at their doorsteps during COVID-19 and lockdown. The plan was to provide teleconsultation to diabetes patients from across Pakistan and free medicines to patients in Islamabad, Rawalpindi division, Lahore, Khyber Pakhtunkhwa and Azad Jammu and Kashmir.


Targeted Beneficiaries: Beneficiaries are the people suffering from diabetes and its complications including Diabetic Kidney Disease with added problems due to the Coronavirus outbreak and lockdown. They are mainly the registered TDC patients from across the country as well as diabetes patients identified by partners and other reliable sources.

Modes of Medicine Delivery: TDC implemented direct delivery at doorstep and delivery in the hometown, nearby residence, modes on its own and adopted joint service-delivery arrangements with governmental bodies like with Islamabad Administration, Rawalpindi District Health Office and Health Services Department, Government of AJK.

Patient Education Materials: Packs of medicines for diabetes patients also included educational/awareness material on the Coronavirus safety precautions as well as guidelines regarding better management of the disease, diet/nutrition, life style and medication/insulin management.

Project proceedings:

For this purpose, TDC team gathered the patients’ contact numbers and sent them an SMS about our new offering. Also, advertised it on social media and Website. We explained patients about the free telemedicine services and how they can make the best use of the opportunity, particularly during the lockdown.

We developed field teams who went to serve people on ground in all parts of Islamabad, Rawalpindi division, Lahore, KPK and AJK.

As part of the campaign, TDC collaborated with DC Islamabad Office, CEO of Rawalpindi District Health Authority, Health Ministry of AJK and many others to distribute free medicines packs to the needy people suffering from diabetes and its complications during lockdown due to COVID-19 outbreak.

We reached out to over thousands of patients via phone calls to offer free teleconsultation and medicine services. Also, more than 50,000 people have been approached via SMS service and thousands of people are been informed about the services through social media and website posters.

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Patient Satisfaction: Patients, being in trouble due to the Coronavirus and lockdown, were quite relieved upon receiving free medicines. Almost all of them were struggling and worried. They appreciated TDC and ICRC’s efforts for them.

There are many examples where patients and their caretakers appreciated the initiative.